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About Us


At Wire & Fire, we believe technology should make life easier, smarter, and
a little more exciting. That’s why we’re dedicated to researching, testing, and
hand-selecting only the highest quality tech gear—from advanced AI products to everyday smart gadgets that genuinely make a difference.


Whether it’s a robot pool cleaner, a smart lawnmower, or a home security system
powered by AI, every product in our store is carefully chosen to help you save
time, live safer, and enjoy more of the moments that matter. We cut through the
noise so you don’t have to—bringing you gear that’s powerful, practical, and
future-ready.


Our Mission

Giving back


We’re passionate about making a positive impact. 25% of every membership
proceeds goes directly to supporting mental health organisations—because
technology should empower people, not just connect machines. By shopping with us, you’re helping fund crucial support services for those who need it most.


Our Mission


To electrify everyday living by curating smart, innovative tech gear and
building a community that values both cutting-edge technology and real-world
impact.

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About Wires (NSW wildlife rescue)

What is WIRES?

WIRES is Australia's largest wildlife rescue organization, dedicated to
rescuing, rehabilitating, and releasing native animals back into the wild.

What kind of animals does WIRES help?
WIRES helps a wide range of native Australian animals including koalas,
possums, kangaroos, wombats, birds, reptiles, and more.

How do we support WIRES?
A portion of our profits from select campaigns and store initiatives is
donated to WIRES to support emergency animal rescues and rehabilitation.

Can I make a personal contribution to WIRES?
Yes! You can support WIRES directly through their website: www.wires.org.au

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About the Smith Family

Who is The Smith Family?
The Smith Family is a national children’s education charity in Australia
that helps disadvantaged young Australians to succeed at school, so they can
create better futures for themselves.

What does The Smith Family do?
They provide long-term educational support to children in need, including
mentoring, school essentials, learning programs, and career support.

How does our business support The Smith
Family?

A portion of our proceeds, especially from VIP memberships and select
product sales, is donated to The Smith Family to help fund educational programs
for underprivileged kids.

Can I donate directly to The Smith Family?

Absolutely! Visit www.thesmithfamily.com.au to make a donation or learn more
about getting involved.

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FAQs

Our Commitment
Why do we support both charities?

A: Because we believe in giving back — helping
disadvantaged kids get the education they deserve and protecting Australia's
unique wildlife aligns with our core values of care, community, and change.

Q: How do I know my purchase supports these
causes?


A: We provide transparency in our campaigns, and you’ll often see updates on
our social media and blog showing the impact of community contributions.

Q: Can I suggest another charity?

A: We’re always open to hearing from our community. If you have a charity you
believe aligns with our values, feel free to contact us!

 

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